A.J previously wrote music for all or Fuel Creativity Ltd’s clients providing background music for commercial videos, adverts or even screensavers and e-cards. He has also recently begun writing music for advert campaigns.
Check out a variety of these using the videos below
AXA INSURANCE DEMO 2015
Here the client was Pulicis China who were producing a campaign for the AXA pregnancy insurance, a unique product that insures Mother and Baby from the start of the pregnancy
through to birth and beyond until 3 years old. They contacted and asked if a jingle and a full song could be written to accompany their pitch.
Their idea was to create a music video where the song highlights the fact that Dad-to-be can’t participate physically in the pregnancy but he is trying his best to make his wife and baby feel comfortable and protected. Along the 9 months he learns a lot but doesn’t
always get it right. The song’s lyrics needed to be more humorous, not too sentimental.
It was a very quick job due to time constraints with both versions of the song being written and demo’d in under 4 hours. While unmixed you can hear both ideas below.
Publicis won the pitch using the above material
CORUS SCREEN SAVER
Here is a flash animated screensaver FCL created for Corus Steel. It was used internally to communicate the importance of energy-saving and green thinking across their worldwide workforce.